Industry Roundup: April 2019

Markets

Technology

Supply

Demand

Industry Roundup: March 2019

Technology

  • This March, Google announced that through the course of 2019, Google Ad Manager auctions will be switching from a ‘second-price auction’ model, where a winning advertiser pays one cent higher above the second-highest bid, to a ‘first-price auction’ model. As the biggest global ad exchange, this change is expected to have far reaching influences which will be felt all through the programmatic advertising ecosystem. Read more >

Supply

Demand

Markets