Tag: ad tech

Markets

• Following the filing of a new suit against eyeo by Axel Springer (the fourth one so far, based on copyright infringement grounds), Digiday published a short review of the contentious relationship between the two companies
  

• MediaPost reports of a new form of malvertising that only impacts ads served via programmatic exchanges; the overwhelming majority of attacks occurr on mobile devices

• eMarketer podcast covers how payments are performed in the programmatic display world
  

• Digiday article suggests that Sizmek filing for chapter 11 is only a symptom of underlying issues within the Adtech industry as a whole: unsustainable debt levels, the duress on third-party cookies, lengthy payment terms and more

Technology

• Following adoption of its ads.txt initiative, IAB released a new specification (Sellers.json), this time with the intention of raising levels of trust among ad buyers in the middlemen involved in the selling and reselling of impressions. Digiday issued a short report on the tool.

Supply

• adExchanger published a compelling review of two contradicting trends currently taking place in the publishers’ landscape – complexity vs. simplicity, and Google as the surprising champion of the latter
  
• Digiday interviews reddit COO Jen Wong about its plans for future development, its current relationships with publishers and its monetization strategies

Demand

• Digiday reports an interesting trend in the buy-side of the programmatic advertising ecosystem, as advertisers are striving to close the gap between demand and supply and procure advertising inventory directly from publishers

Technology

• This March, Google announced that through the course of 2019, Google Ad Manager auctions will be switching from a ‘second-price auction’ model, where a winning advertiser pays one cent higher above the second-highest bid, to a ‘first-price auction’ model. As the biggest global ad exchange, this change is expected to have far reaching influences which will be felt all through the programmatic advertising ecosystem. Read more >

Supply

• eMarketer forecasts reddit’s ad business’ US revenues to cross the $100 million bar in 2019, representing a growth of more than 50% compared to 2018, and to more than double by 2021. eMarketer attributes the expected rise in revenues to Reddit revamping of its advertising offerings.Read more >

• An AdAge piece uses the Atlantic’s tribulations with finding a lucrative online business model to discuss the dilemma encountered by medium-sized publisher when considering raising a paywall

• A study performed for Digiday, with the participation of 15 leading U.K publishers, revealed that the ads, editorial content, tracking pixels and cookie-synching redirects constitute an average of 10% of pages’ weight.  

Demand

• DRUM reports that according to a World Federation of Advertisers (WFA) poll on programmatic practices in the Asia Pacific region, nine out of ten marketers in APAC are currently buying media programmatically.

• A recent adExchanger op-ed addresses the trend of DSP consolidation and its influences on the industry as a whole

Markets

• The EU commission slapped Google with a whopping (relatively) fine of 1.49€ billion for violating EU competition law. The commission concluded that Google has abused its market dominance by restricting third-party websites it was working with, such that said websites were prevented from hosting ads of Google’s competitors. Read more >

• In a Medium post, Dem. Senator Elizabeth Warren of Massachusetts laid out her plan to break up Amazon, Facebook and Google, if elected president in 2020.