Posted on April 26, 2019

Industry Roundup: April 2019


Following the filing of a new suit against eyeo by Axel Springer (the fourth one so far, based on copyright infringement grounds), Digiday published a short review of the contentious relationship between the two companies

  • MediaPost reports of a new form of malvertising that only impacts ads served via programmatic exchanges; the overwhelming majority of attacks occurr on mobile devices

  • eMarketer podcast covers how payments are performed in the programmatic display world

  • Digiday article suggests that Sizmek filing for chapter 11 is only a symptom of underlying issues within the Adtech industry as a whole: unsustainable debt levels, the duress on third-party cookies, lengthy payment terms and more

  • Technology