News & Updates
Why Block Ads? AAX’s New Study Investigates.
There are some questions that haunt the ad space. What motivates people to block ads? What are the reasons that...
Beyond black and white: welcome to the new listings
AAX is pleased to be revising our vocabulary. In the name of both a) dismantling harmful stereotypes and b) enhancing...
How COVID shaped ad blocking
March 11, 2021 marked a grim milestone: one year since the World Health organization declared COVID-19 a pandemic. Since then,...
Surprising links: education and ad blocking
In general, the more educated you are the more likely you are to turn to an ad blocker. People who...
Motivations for ad blocking across gender lines
Popular psychology tells us that men are from Mars and women are from Venus. But when it comes to the...
How does ad blocking motivation change across age groups?
Ad filterers—the 95% of ad blocking users that have an ad blocker installed on their device but consent to be...