News & Updates
Industry Roundup: April 2019
MediaPost reports of a new form of malvertising that only impacts ads served via programmatic exchanges; the overwhelming majority of attacks occurr on mobile devices. eMarketer podcast covers how payments are performed in the programmatic display world.
Industry Roundup: March 2019
According to a recent eMarketer article, 2019 is expected to a “milestone year” in global advertising, as two momentous events will take place through the course of it: firstly, for the first time, spending on digital advertising in the US will surpass spending on traditional advertising (approximately 129 billion USD to 109 billion USD), and secondly, another first, the collective market share of the online duopoly is expected to shrink, mostly due to Amazon’s rapidly growing US advertising business.
Tim Cronin, formerly of PubMatic, DoubleClick, joins AAX
The Acceptable Ads Exchange (AAX), providing advertisers a unique access to a premium, tech-savvy audience and allowing publishers to monetize on an untapped audience, is proud to announce the addition of Tim Cronin as Vice President of Sales.