News & Updates
Autumn forecast: NYC –> BUD –> LA –> AZ
On September 18th, the AAX team joined with leading minds at the vanguard of programmatic for a day of sharing insight, strategy, and passion-fueled ideas. In other words: we attended World Forum Disrupt Programmatic New York.
5 subjects of discussion at World Forum Disrupt: Programmatic New York
On September 18th, the AAX team joined with leading minds at the vanguard of programmatic for a day of sharing insight, strategy, and passion-fueled ideas. In other words: we attended World Forum Disrupt Programmatic New York.
DMEXCO 2019 recap: restoring the value exchange, restoring trust
AAX, the Acceptable Ads Exchange, today announced the launch of Blockmeter. Blockmeter is a free tool that enables publishers to measure the potential revenue lift they could generate from displaying Acceptable Ads to the segment of their audience that is willing to see them.
AAX launches Blockmeter to show publishers how much they could be making from ad blockers in real time
AAX, the Acceptable Ads Exchange, today announced the launch of Blockmeter. Blockmeter is a free tool that enables publishers to measure the potential revenue lift they could generate from displaying Acceptable Ads to the segment of their audience that is willing to see them.
Industry Roundup: May 2019
According to an eMarketer forecast, next year for the first time, ad-spending on private marketplaces will surpass spending on open exchanges. The eMarketer reviews the current state of header bidding, including the adoption of header bidding among US HBIX domains, the share of desktop and mobile header bidding impressions, US programmatic display ad spending and more.
AAX approved for TAG registry, signaling commitment to a better advertising ecosystem
The Acceptable Ads Exchange (AAX), is joining the Trustworthy Accountability Group (TAG). Acceptable Ads Exchange (AAX) is now "verified by TAG," and is approved for listing in the TAG Registry of known and trusted players in the digital advertising ecosystem.