Posted on May 30, 2019

Industry Roundup: May 2019

Highlights According to an eMarketer forecast, next year for the first time, ad-spending on private marketplaces will surpass spending on open exchanges. In an op-ed in the AdExchanger, it is claimed that Google’s shift from second to first price auctions’ model will most probably adversely impact SSPs’ revenues from header bidding, as the added value of the header bidding process in comparison to participating in Google’s exchange will significantly diminish. The eMarketer reviews the current state of header bidding, including the adoption of header bidding among US HBIX domains, the share of desktop and mobile header bidding impressions, US programmatic display ad spending and more. Markets