A new kind of ad exchange.

AAX helps publishers monetize ad blocking traffic.

There’s an exclusive audience of more than 250 million users willing to be served non-intrusive, respectful ads. With AAX, reaching this constantly growing audience is easy, above board, and seamless.

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The practice of total ad blocking is over.

Users don’t hate all ads, just annoying, intrusive ads. That’s why 95% of users with ad blockers installed on their devices practice what’s called “ad filtering” —they consent to be served respectful ads.

And with AAX, this exclusive demographic can be monetized.

Who Benefits?

Publishers

Generate incremental revenue by significantly monetizing the ad blocking audience.

Demand Partners

Reach an engaged, consenting audience of high-income digital natives.

Users

Ensure favorite content remains free while participating in a positive browsing experience.

Blockmeter: exposing revenue potential

AAX launched Blockmeter as a free tool to help publishers measure how much revenue they'd generate by displaying Acceptable Ads to the audience of ad blocking users.

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At AAX, we believe in a fair and profitable value exchange between user, marketer, and content provider.

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We're here to help!