Who are we?

AAX is a new kind of marketplace.

Our audience is an exciting, exclusive demographic that represents 15-20% of the total web-browsing population: users that have an ad blocker installed but have also consented to see non-intrusive ads.

How did we get here?

The era of ad blocking is over.

Studies show that ad blocking users don’t hate all ads—just intrusive ads.

In fact, 83% of the more than 1 billion ad blocking users worldwide are happy to see ads that respect user experience. These ads are often referred to as “Acceptable Ads.”

What are Acceptable Ads?

The Acceptable Ads standard is developed and maintained by the fully independent Acceptable Ads Committee (AAC).

Acceptable Ads is the only truly independent standard that respects user choice—and that’s been validated in the market.

And AAX is a programmatic ad exchange that serves only AAC-certified Acceptable Ads.