News & Updates
What a new study from the New Jersey Institute Of Technology says about the engagement of ad blocking users
To Be Or Not To Be…Tough or Soft Ad blockers: the large, unmissable, revenue-depleting elephant in the room. Already pervasive...
Webinar recap: revenue struggles (and monetization solutions) in the time of coronavirus
On April 30th, we partnered with the folks over at AdMonsters to present a webinar. Our goal? To talk a...
What are some challenges facing the international ad market?
The issues to be solved include: Identity, data, and privacy; Brand safety and ad fraud; Ad experience and measurement; Programmatic effectiveness.
AAX early spring forecast: Palm Desert –> Berlin –> Dubrovnik –> Santa Monica –> Vail
The next few months see the AAX team crossing oceans and continents to talk about restoring the value exchange between publishers and ad blockers…as well as educating ourselves on trends and innovations and sharing insights.
Behind the decision-making power of ad blocking users
53% of ad blocking users use the term “decision-maker” to summarize their job description...and 54.9% use the term “senior decision-maker.”
How to capture the interest of ad blocking users
Our study "10 Things You Didn't Know About Ad Blocking Users," gleaned from consulting the data treasure trove at the GlobalWebIndex (GWI), touches upon all of these and more—you can check out the study, which is available for free download.