News & Updates
Meet AAX: Rikki Decker, AAX’s VP, Account Management
“Ad tech moves faster than any other industry,” explains Rikki Decker. She’s talking about her deep fascination with all things...
Ad Filterers Online: Purchasing Habits and Media Consumption In The USA
Ad filterers are a vital demographic: young, highly-educated, affluent, digital natives that lead the pack when it comes to online...
Why ad filterers make small purchases online.
As we wind down our series recapping AAX’s forthcoming study Ad Filterers Online: Purchasing Habits and Media Consumption In The...
What major purchases do ad filterers make online?
A study conducted by Forbes Insights, in association with Synchrony Financial, “A Split Screen: Online Information and a Human Touch,”...
Cash isn’t king? Ad filterers use mobile payment services
Ad filterers opt to use services Paypal, Apple Pay, Venmo, Google Pay, Amazon Payments, and Visa Checkout at a rate...
How do ad filterers interact with brands online?
As we discussed in depth in our last post, ad filterers are intrepid brand discoverers, constantly learning, evolving, and seeking...