News & Updates
Changes in ad blocking motivation since 2017
The world has changed a lot since 2017. Even setting aside the world-shaking COVID-19 pandemic and all that came with...
Thinking outside the browsing experience: privacy concerns, battery life, and data allowance.
Our new study, Why Block Ads? Behind User Reasons and Motivations will be published in April, but we’ll be teasing...
Personalization, video ads, and blanket ad avoidance: considerable motivations for blocking ads.
As recently as 2017, think pieces proliferated with headlines like “Why personalised advertising is your lifeline in an age of...
Why block ads? Size, speed, and intrusiveness.
In our last post, we looked at the top three reasons why ad filterers—the 95% of ad blocking users who...
The top three reasons for ad blocking
Last November we released Ad Filterers Online: Purchasing Habits and Media Consumption In The USA, which shed light on the...
Meet AAX: Euan Johnston, AAX’s Business Intelligence Manager
For Euan Johnston, business intelligence is a field that works best in a state of perfect balance. It’s mathematically rigorous,...