News & Updates
10 facts about ad blocking users – Question #1: Why do you use an ad blocker?
We decided to consult the mass trove of data that GlobalWebIndex (GWI) keeps about internet behavior in order to tease out some of the particularities of the group. We took our findings and compiled "10 Things You Didn't Know About Ad Blocking Users," a study that peers into everything from the reason for ad block use (which is what you’re about to read about) to preferences for pets and real estate.
Is there a place in the market right now for mid-tier publishers?
The short answer? It's a way to actively support the free web. The long answer? That involves the demographics of ad blocking users, their commitment to journalism and publishing, and the types of ads they want to block.
Why would an ad blocking user agree to see… ads?
The short answer? It's a way to actively support the free web. The long answer? That involves the demographics of ad blocking users, their commitment to journalism and publishing, and the types of ads they want to block.
The banner ad celebrates its 25th birthday
On October 27, 1994, the world's first banner ad appeared on HotWired.com. It's not a moment that a lot of people think of with fond nostalgia.
What are Acceptable Ads? A crash course
The AAX team attended the Digiday Publishing Summit in Key Biscayne Florida with a particular mission: instead of talking about AAX, we wanted to take a step back and discuss the Acceptable Ads initiative.
Obama, snowboards, and beer: the impact of Bits and Pretzels
This marked the first year AAX headed to Bits and Pretzels, the three-day Munich-based founders festival that famously culminates in a massive networking events on the Oktoberfest grounds.