News & Updates
10 facts about ad blocking users – Question #6: What are ad blocking users drinking?
According to our findings, ad blocking users—the 47% of global users who have an ad blocker installed on their device—are tea lovers first and foremost. This is followed by coffee as the second most consumed beverage.
10 facts about ad blocking users – Question #5: Where do ad blocking users live?
As urban areas grow, it seems they're not just attracting "prime-age" workers, but also ad blocking users—the demographic we at AAX are so preoccupied with.
New vendor registration to IAB Europe’s Transparency and Consent Framework
Today, AAX announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework.
10 facts about ad blocking users – Question #4: How do ad blocking users feel about pets?
How do ad blocking users feel about pets? Strongly. They love them. In fact, 75% of ad blocking users share their home with at least one furry, feathery, or scaly family member.
10 facts about ad blocking users – Question #3: Do ad blockers block brand discovery?
An understandable fear is that ad blockers stand in the way of brand discovery, and that users who have elected to put a barrier between themselves and the world of advertising will never experience the understanding of what he or she wants. But luckily that fear is unfounded.
10 facts about ad blocking users – Question #2: What digital content do ad blocking users purchase?
We decided to consult the mass trove of data that GlobalWebIndex (GWI) keeps about internet behavior in order to tease out some of the particularities of the group. We took our findings and compiled "10 Things You Didn't Know About Ad Blocking Users," a study that peers into everything from the reason for ad block use (which is what you’re about to read about) to preferences for pets and real estate.