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Why is this demographic the key to a healthy ad ecosystem?
If you're curious about ad blocking users and how they're shaping the future of the ad ecosystem, check out our free report, titled “10 Things You Didn’t Know About Ad Blocking Users.”
10 facts about ad blocking users, Question #10: How do ad blocking users really feel about technology and the internet?
Since ad blockers are younger, more fluent when it comes to technology, and more comprehensive in their understanding of data collection and usage, it stands to reason that they would be less nervous about privacy issues.
10 facts about ad blocking users – Question #9: What do ad blocking users prioritize?
The statements that ad blocking users feel best describe their priorities highlight some of ad blocking users most prominent character traits: social awareness, ecological-mindedness, a desire for self improvement, and a need to keep up with social and technological changes.
10 facts about ad blocking users – Question #8: What kinds of exercise do ad blocking users engage in?
Ad blocking users like endorphins. They prefer running or jogging. They're also fans of non-gym exercise, a category that encompasses everything from Frisbee golf to parkour
10 Things You Didn’t Know About Ad Blocking Users
Ad blocking users are considered one of the keys in strengthening and revitalizing the ad ecosystem. This is a group...
10 facts about ad blocking users – Fact #7: Ad blocking users = motorsports fans
Ad blocking users feel the need for speed. They're fans of motorsports in general but, when asked what sports they following and regularly watch, 19% of ad blocking users named Formula 1 and 11.4% of ad blocking users brought up MotorGP. These proved more popular than competitors like NASCAR or IndyCar.