AAX is a programmatic ad exchange dedicated to serving an exclusive digital audience of ad blocking users.

AAX’s relationships allows the seamless delivery of Acceptable Ads—high quality ads presented in a non-intrusive, respectful manner—to the 95% of users that run an ad blocker but have consented to see ads.

What makes the AAX audience so valuable

This audience can’t be reached elsewhere outside of the Acceptable Ads ecosystem. These are engaged, young, and high income consumers who:

are more likely to make a purchase after seeing an online ad.

are 28% more active in their web browsing behavior.

spend more money online and purchase more digital content.

are more likely to discover brands online.

are highly educated.

What makes AAX different?

AAX is the easiest and most scalable way to programatically reach this high-value audience. Buyers can transact directly with AAX or with our publisher partners as well as via many top DSPs and SSPs. AAX is also TCF 2.0, GDPR and CCPA compliant. We are also members of the Acceptable Ads Committee.

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Confidence and User Feedback

Ads are only served to opted-in users on consenting publishers' sites. All data, including ad placement and URLs served, is fully transparent. And, since users can now rate the user experience when engaging with an advertisement with our User Feedback Mechanism (UFM), we ensure that good advertisements are encouraged, and cost less.

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